The Museum of Fine Arts, St. Petersburg is pleased to participate in the 52nd annual Sunrise Sale! Rise and shine… the MFA Shop will be open for business bright and early (6:43 am!) on July 17, 2025. Enjoy 20% off everything in the shop during this special event (MFA Members get an additional 10% bonus discount)! We have a unique selection of books, games, toys, jewelry, gifts, keepsakes, and more!

Brought to you by the Downtown Business Association, the annual Sunrise Sale is a don’t-miss event. It’s a blockbuster summer sale that’s worth getting up before dawn for! The event sees downtown filled at dawn with yellow flags, bright balloons, and eager shoppers! Several restaurants offer incredible breakfast specials to hungry shoppers. The event is open to the public, and maps are available to guide people to participating businesses.

52nd Annual Sunrise Sale
Thursday, July 17, 2025
6:43 AM–5:00 PM
The Museum of Fine Arts, St. Petersburg
255 Beach Drive NE, St. Petersburg, FL 33701

Are you an MFA Member?
Join today and enjoy all the benefits of membership, including discounts at the MFA Shop and Café Clementine, free or discounted programs and events, exclusive invitations to member-only events, and admission to the museum all year long!